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Panic 39, the West Coast hip hop clothing brand, was founded in Los Angeles in 1999. It started at the hip-hop jam and street dance competition. Together with the local graffiti crew OCP, it designed different styles of T-shirts for sale, which was very popular in the Los Angeles community. With the increasing popularity of hip-hop culture, Panic 39 is slowly becoming known to hip hop enthusiasts around the world.

In 2010, he cooperated with a Japanese street dance shop Dancers Collection and successfully entered Tokyo Harajuku and Osaka Shinsaibashi, becoming the first official sales point of Panic39 in Asia.

At the same time, Panic 39 has spared no effort to promote and sponsor street culture activities, such as street dance performances and competitions, street concerts, cultural market events, etc., in order to promote the L.A. hip-hop lifestyle to the world.